Resume - Liburan di Rumah | Iqbal Abdurachman

Iqbal (Ibe) Abdurachman

Digital Marketing Specialist

About me

A results-driven Digital Marketing specialist with a solid 3-year track record in planning, executing, and optimizing online campaigns. Proficient in utilizing data-driven insights to devise strategies that enhance brand visibility, engagement, and conversion rates. Experienced in managing diverse digital channels, including social media, SEO, email marketing, and content creation.

Experience

Jan 24 - present

Digital Marketing Officer

YUKK Indonesia

Achievement:

Improving Leads Quality by up to 200% in the FIRST MONTH Join the company by improving Campaign Structure, Improving Ads Quality and Relevancy.
Generating Leads by up to 1000% in the SECOND MONTH join the company
Improving UX for the Website and generating traffic quality by revamping the website and improving the website structure.

Responsibility:

Create, manage, and optimize paid search campaigns
Conduct keyword research, ad copy creation, and A/B testing to improve campaign performance.
Analyze and report on key performance indicators (KPIs) to measure and improve campaign effectiveness.
Perform on-page and off-page SEO activities to improve website visibility on search engines.
Conduct thorough keyword research and analysis to identify opportunities for organic growth.
Collaborate with content creators to optimize website content for search engines.
Conduct website audits to identify technical issues affecting SEO performance.
Work closely with web development teams to implement SEO best practices and resolve technical issues.
Monitor and manage website performance, including site speed, mobile responsiveness, and crawlability.
Proactively recommend and implement new strategies to improve campaign performance.

Experience

Sept 21 - Dec 23

Digital Marketing Officer

Peopleshift

As a Digital Marketing, I strategize, plan, and execute impactful online campaigns. Leveraging analytics, I optimize SEO, SEM, and social media efforts for maximum engagement. I create and curate content. My role involves cross-functional collaboration, trend analysis, and continuous improvement to achieve and exceed marketing objectives.

The Employee of the Month January 2022
Successfully drove a significant increase in website traffic, achieving a remarkable +90K increase over a span of 12 months in 2022 for Shift Academy, through strategic SEO optimization, content enhancements, and targeted digital marketing initiatives.
Successfully achieved Q1 2023 Instagram follower growth of 44.3%, coupled with an exceptional 6,600% increase in reach compared to the previous quarter.
Executed SEO strategies that improved organic search rankings, resulting in a 40% increase in organic traffic within 6 months.